After years of guessing, one of the biggest China wholesale e-commerce mysteries has now been solved.
The "SW" stands for "small wholesale".
To most of the Internet, SW-Box.com is a leading cellphone accessories wholesaler and drop ship provider.
"Very early on, our business model was being a provider of small wholesale items," says Celia Li, Public Relations Manager of SW-Box.com, one of the most successful e-commerce sites for things like iPhone 4 cases and iPad 2 keyboards.
"It's not that there are no demands for big wholesale items. There are. But shipping costs quickly erode the potential profit of selling made in China items for most wholesalers and dropshippers."
The company never made much of an effort to explain the name, until recently when a customer email prompted their management's decision to disclose the true nature of their business name.
"Recently one of our customers sent us an email saying that his marriage was at risk if we didn't tell him what the SW stood for," said Miss Li.
"As you can imagine, we were really surprised and a bit weirded out," she adds with a laugh that speaks volumes of why SW-Box.com has such a stellar resellerratings.com presence. Currently they enjoy one of the highest rankings for a China wholesale e-commerce site.
SW-Box.com has been known to literally bend over backwards to please even the most difficult customers. A practice that has earned them a reputation for best of the best customer service bar none.
The email in question follows:
----->Hey guys, just got the 2 TPU cases. Really happy with them. Also saw that you now carry the dancing Shakira iPhone 4 case. Great! Got to get my hands on that one. Or her. ;) Anyway, the reason I'm writing...my wife asked me what the SW means in your name, and so I went to your site, but couldn't find any explanation. And then she said "You're dropshipping from a company and you don't even know their name!!!!!!!" And she kept making fun of me for days like I was stupid. So yeah you have great products but why the mystery? My guess it's probably the initials of someone's name right? Or maybe Smith and Wesson right? Because you guys kickass! So could you shed some light into that and save my marriage please? Thanks and regards.
The solution?
SW-Box.com issued a press release and wrote a blog to inform the public about their name and hopefully save a marriage.
